Clint Schwald

Ron Roberts

Katy Springer

Since opening the door in 2004, Big Idea has quickly established itself as one of the premiere creative agencies in the hospitality industry by delivering wildly creative ideas and outrageous customer service to their clients. Big Idea's strengths are developing great creative concepts that are delivered on time and within budget.



Clint Schwald, President
Clint Schwald founded BIG IDEA Marketing after 20+ years of restaurant marketing experience holding Manager and Director level positions with Stuart Anderson's Black Angus, Taco Bell, Chevy's Fresh Mex and T.G.I.Fridays. Clint has been a featured speaker at a variety of restaurant trade shows and has articles featured in major publications including Nation's Restaurant News.

Ron Roberts, Director of Marketing Operations
Ron joined BIG IDEA in 2007 bringing over 20 years of Manager and Director level marketing experience with Stuart Anderson's Black Angus, Restaurant Enterprises Group (Baxter's, Reuben's, Charley Brown's) El Torito and Winchell's Donuts. Ron also has operations experience as a General Manager and Regional Training Manager.

Katy Springer, Marketing & PR
Katy Springer is a tenured marketing executive whose experience has spanned casual dining, QSR and upscale restaurants. Prior to getting creative with BIG IDEA, Katy has managed marketing, advertising and public relations programs for numerous concepts including Director of Field Marketing for Buca, Inc., parent company of Buca di Beppo and serving as the public relations account supervisor for McDonald's Restaurants. She is an expert in local store marketing, PR and creative writing.

 


House Specialties
Food & Beverage Menu Design
Local Store Marketing Programs
LSM On DemandTM
Seasonal Promotional Campaigns
Creative Beverage Programs